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FAQ's - Frequently Asked Questions

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  • CRM

    Customer relationship management (CRM) is basically the function of building a long standing relationship with a customer. 

    CRM Software assist with the data management and information utilisation to achieve this objective.  This maximizes profits, since it is cheaper to retain a current customer than it is to find a new one. It also consists of the processes a company uses to track and organize its contacts with its current and prospective customers. CRM software is used to support these processes; information about customers and customer interactions can be entered, stored and accessed by employees in different company departments. Typical CRM goals are to improve services provided to customers, and to use customer contact information for targeted marketing.

     

    While customer relationship management can be implemented without major investments in software, software is often necessary to explore the full benefits of a CRM strategy. However, most CRM software vendors stress that a successful effort requires a holistic approach.

     

    Many initiatives often fail because implementation was limited to software installation, without providing the context, support and understanding for employees to learn, and take full advantage of the information systems.

     

    Tools for customer relationship management should be implemented "only after a well-devised strategy and operational plan are put in place".



  • What is a Blog

    A blog (a contraction of the term "weblog")[1] is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.



  • Content Management Systems

    A content management system (CMS) such as a document management system (DMS) is a computer application used to manage work flow needed to collaboratively create, edit, review, index, search, publish and archive various kinds of digital media and electronic text.[1]



  • LAMP (software bundle)

    LAMP is an acronym for a set of free, open-source software, originally coined from the first letters of Linux used for the operating system, Apache HTTP Server, MySQL (database software), and PHP (web scripting language), principal components to build a viable general purpose web server.

    The precise combination of software included in a LAMP package may vary, especially with respect to the web scripting software, as PHP may be replaced by Perl or Python [our servers are running PHP however]. Similar terms exist for essentially the same software suite (AMP') running on other operating systems, such as MS Windows (WAMP), Mac OS (MAMP), or Solaris (SAMP).



  • What is Drupal?

    Drupal (pronounced /ˈdruːpal/) is a free and open source Content Management System (CMS) written in PHP. It is used as a back-end system for many different types of websites, ranging from small personal blogs to large corporate and political sites. It is distributed under the GNU General Public License.

    The standard release of Drupal, known as Drupal core, contains basic features common to most CMSs. These include the ability to register and maintain individual user accounts, administration menus, RSS-feeds, customizable layout, flexible account privileges, logging, a blogging system, an Internet forum, and options to create a classic brochureware website or an interactive community website.



  • What is Ruby on Rails?

    We at Bridging The Gap Technologies make use of the Ruby on Rails framework to deliver smart databases to our customers, but what is Ruby on Rails?

    Well, Ruby is a programming language. More to the point, it is a scripting language. Ruby on Rails (or RoR, or just plain Rails) is an application framework, that specifically makes writing web applications productive and quick.

    We make use of Ruby on Rails, because we feel it makes us more productive. This means that we can deliver your web application to you quicker and with less bugs.